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Category gap analysis for online shops

Find the search demand your product range can already fulfil — but your website isn’t capturing.

CategoryGap compares your products with what people search for, then shows the category and collection pages that could bring you more organic revenue.

Request a report

Your company’s first report is free. We’ll email you a link to confirm your address, then the report starts.

Paste the address of one category or collection page on your website. We’ll read the products on it — up to 50.

We compare your products with what people search for in this country.

We’ll email you a link to confirm. Free and disposable email providers can’t be used.

How it works

  1. 1. Paste a category page

    Give us one category or collection page from your website and the country you sell in.

  2. 2. Confirm your work email

    We send a sign-in link to your work address. Everyone at your company shares the same account.

  3. 3. Get your report

    We read your products, research what people search for, and show the category pages you’re missing.

What the report shows

  • Searches your products already match, with the demand behind each one
  • Categories and collections your website should have but doesn’t
  • Which of your products belong on each new page
  • Overlap with pages you already have, so you don’t compete with yourself

Your company’s first report is free. After that, reports use credits from a one-off pack or a monthly plan.

Before a report starts, you can choose to connect Google Search Console. It adds your own Google positions, so searches you already rank for aren’t shown as gaps, and flags when two of your pages compete for the same search. We only read the data, and you can skip this step. Read how we use Google data.